The system behind elite speed.

30 years of elite performance coaching. One proven system. Now available to every athlete.

GET STARTED — $10/WEEK *Billed Monthly

Instant Access • Cancel Anytime • Train Anywhere

Elite Athlete Proven

PRO TESTED
ATHLETE PROVEN

30 years of elite performance coaching. One proven system. Now available to every athlete.

NFL All-Pros
Offensive Players of the Year.
Super Bowl Champions.

Olympic Gold
Gold Medalists. World Championship Athletes.

NHL All-Stars
All-Star performers. Elite professionals.

Developing Athletes
Thousands of athletes at every level of sport.

ONE SYSTEM

START TRAINING

TALENT IS GIVEN
SPEED IS BUILT

Built Different isn't a collection of random workouts. It's a complete athletic development system built from three decades of coaching, testing and producing results at every level of sport.

The same principles used to develop some of the world's best athletes have now been organized into a system anyone can follow.

  • No guessing.

  • No random drills.

  • No chasing trends.

TRAINING WITH PURPOSE

GET BUILT DIFFERENT

WHAT DOES IT MEAN
TO BE BUILT DIFFERENT?

"Built Different isn't about being born with something other people don't have. It's about what you're willing to build."

Young athlete → Developing athlete → Collegiate athlete → Professional athlete.

FASTER.

STRONGER.

HIGHER.

START YOUR TRAINING

THE PROBLEM

STOP TRAINING RANDOM

Athletes have access to more exercises, drills and workouts than ever before. But more information doesn't mean better training.

 

Most athletes don't need more exercises. They need a system.

  • What To Do

  • When To Do It

  • Why It Works

  • How To Do It

A system gives every rep a reason. Every session a purpose.

DON'T COLLECT DRILLS
BUILD Athleticism

  • Faster.

    • Acceleration

    • Maximum velocity

    • Sprint mechanics

    • Change of direction

    • Elasticity & reactive ability

    Speed changes the game.

  • Stronger.

    • Strength

    • Power

    • Force production

    • Durability

    • Athletic muscle

    Build horsepower that transfers to sport.

  • Higher

    • Jumping

    • Explosiveness

    • Elastic power

    • Reactive strength

    • Athleticism

    Turn strength into movement.

BUILD YOUR ATHLETE

THE METHODOLOGY

30 YEARS
ONE SYSTEM

 

This program wasn't created for the internet. It was built on tracks, fields, courts and weight rooms.

Thousands of athletes. Thousands of training sessions. Three decades of refinement.

 

  • Speed

  • Power

  • Strength

  • Athleticism

  • Performance

Everything works together. Nothing is random

THIS IS BUILT DIFFERENT

  • Acceleration

    Resisted sprinting. Drive phase mechanics. First-step explosiveness.

  • Max Velocity

    Wickets. Top-end speed mechanics. Stride optimization.

  • Plyometrics

    Depth jumps. Reactive strength. Elastic power development.

  • Strength + Power

    Olympic lifts. Force production. Progressive overload.

  • Change of Direction

    Cutting mechanics. Deceleration. Reactive agility.

  • Coaching

    Video instruction. Technique coaching. System-driven programming.

TRAIN LIKE A PRO

EVERYTHING YOU NEED
NOTHING YOU DON'T

Complete Training Program
Structured athletic development programming built on 30 years of proven methodology.

Full 12 Week Program

The system is built to followed continuously to develop elite speed, strength and athleticism in a progressive system in all seasons.

Speed Development
Acceleration, maximum velocity, sprint mechanics and change of direction.

Strength + Power
Progressive strength and explosive training designed specifically for athletes.

Plyometrics
Elasticity, stiffness, reactive strength and explosive power development.

Video Coaching Library
See movements demonstrated and coached correctly — every single session.

Train Anywhere
Gym. Field. Track. Home. The system adapts to your environment.

Continuous Programming
A system that evolves — not another PDF that ends after week 12.

RANDOM TRAINING
VS BUILT DIFFERENT

 

❌ RANDOM TRAINING

Random workouts from social media
No progression
No philosophy
No long-term plan
Constant program hopping
Training in circles

✅ BUILT DIFFERENT

Proven, structured system
Progressive programming
Speed + strength integrated
Video instruction every step
30 years of methodology
Train with purpose

 

THERE'S A DIFFERENCE BETWEEN
WORKING OUT AND TRAINING

ELITE ATHLETE PROven

BUILT FOR THE BEST

PROVEN AT EVERY LEVEL

NFL Player of the Year
Offensive Player of the Year. Super Bowl Champion.

Olympic Gold Medalist
World-class speed. Built on the same principles you're about to access.

Developing Athletes
The same system. Your turn to build something extraordinary.

THE SAME PRINCIPLES
YOUR TURN

You don't have to be a professional athlete to train with the principles that helped build them.

START BUILT DIFFERENT

PERFORMANCE DATA

RESULTS DON'T LIE

1.7 mph

Top End Speed
Average velocity gain in 12 weeks of training.

3.5 inch

Vertical Jump Gains
Average vertical jump improvement.

 

30+ years

Proven
Three decades of tested, refined methodology.

15,000 athletes

Built Different
From youth fields to professional arenas.

Sprint PRs
"Cut .2 off my 40 in 6 weeks. Coach Kula's system is the real thing."

College Commitments
"Got my D1 offer after the most important offseason of my career."

Pro Development
"Went into camp faster than I've ever been. This system prepares you."

THE COACH BEHIND THE SYSTEM

MEET COACH KULA

30 YEARS BUILDING ATHLETES

Brian Kula has spent three decades studying and coaching speed, strength and athletic performance. From developing young athletes to preparing NFL stars, Olympians and NHL players — the mission has never changed.

Help athletes maximize what they're capable of becoming.

"I BUILT THE SYSTEM I WISH I HAD WHEN I WAS AN ATHLETE."

— COACH KULA

Thirty years of coaching. Thousands of athletes. Lessons from success. Lessons from failure. Methods tested at the highest levels of sport. All weaponized into one system.

TRAIN WITH COACH KULA

Built Different is for Athletes

  • Football

  • Soccer

  • Baseball

  • Basketball

  • Hockey

  • Track

  • Lacrosse

  • FLAG FOOTBALL

  • Volleyball

YOUR SPORT MAY BE DIFFERENT
ATHLETICISM IS UNIVERSAL

HOW IT WORKS

START IN MINUTES

01 — JOIN

Get immediate access. No waiting. No setup complexity. Start now.

02 — DOWNLOAD

Access Built Different through the training app on any device.

03 — TRAIN

Follow the workouts and coaching videos. The system guides every session.

04 — PROGRESS

Get faster. Get stronger. Get more explosive. Repeat.

YOUR POTENTIAL
ISN'T THE PROBLEM

YOUR PLAN MIGHT BE

Get access to the training principles developed through three decades of coaching elite athletes.

 

$10/week

*billed monthly

✅ Instant Access
✅ Complete Training System
✅ Video Coaching Library
✅ Speed + Strength + Plyometrics
✅ No Long-Term Commitment
✅ Cancel Anytime

 
START BUILT DIFFERENT

A complete athletic development system for less than the cost of one private training session.

SOME PEOPLE
ARE BORN
DIFFERENT

THE REST BUILD IT

BUILT DIFFERENT

FASTER. STRONGER. HIGHER.

 
START TODAY — JUST $10/WEEK *Billed Monthly

Frequently ASked Questions

  • What age is Built Different for?

    Built Different is designed for athletes aged 10 and up. The system scales from developing athletes to seasoned professionals.

  • What sports is the program for?

    Any sport that requires speed, power and athleticism. Football, basketball, soccer, hockey, track, baseball, lacrosse, volleyball — and more.

  • Do I need access to a gym?

    Not always. Many sessions can be completed on a track or field. The system is designed to be adaptable to your training environment.

  • How many days per week do I train?

    Programming is structured around 3 training days per week. The system works within your schedule.

  • Can I use Built Different during my competitive season?

    Yes. In-season programming is built into the system. You train to maintain and improve performance — not just survive the season.

  • Where do I access the training?

    All training is delivered through the Built Different app. Access it on your phone, tablet or computer — anywhere you train.

  • Can I cancel anytime?

    Yes. No long-term commitments. Cancel at any time directly through the app.

  • What equipment do I need?

    Equipment varies by session. A track or open field plus access to basic strength training equipment covers the majority of programming.

  • How quickly can I start?

    Immediately. Instant access upon joining. Your first session is waiting.

START BUILT DIFFERENT — $10/WEEK