The system behind elite speed.
Built Different.
Faster. Stronger. Higher.
30 years of elite performance coaching. One proven system. Now available to every athlete.
Instant Access • Cancel Anytime • Train Anywhere
Elite Athlete Proof
PRO TESTED.
ATHLETE PROVEN.
30 years of elite performance coaching. One proven system. Now available to every athlete.
NFL Champions
Offensive Players of the Year.
Super Bowl Champions.
Olympic Gold
Gold Medalists. World Championship Athletes.
NHL All-Stars
All-Star performers. Elite professionals.
Developing Athletes
Thousands of athletes at every level of sport.
ONE SYSTEM.
TALENT IS GIVEN.
SPEED IS BUILT.
Built Different isn't a collection of random workouts. It's a complete athletic development system built from three decades of coaching, testing and producing results at every level of sport.
The same principles used to develop some of the world's best athletes have now been organized into a system anyone can follow.
No guessing.
No random drills.
No chasing trends.
JUST TRAINING WITH PURPOSE.
THE BUILT DIFFERENT STORY
WHAT DOES IT MEAN
TO BE BUILT DIFFERENT?
"Built Different isn't about being born with something other people don't have. It's about what you're willing to build."
Young athlete → Developing athlete → Collegiate athlete → Professional athlete.
FASTER. STRONGER.
HIGHER.
THE PROBLEM
STOP TRAINING RANDOM.
Athletes have access to more exercises, drills and workouts than ever before. But more information doesn't mean better training.
Most athletes don't need more exercises. They need a system.
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What To Do
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When To Do It
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Why It Works
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How To Do It
A system gives every rep a reason. Every session a purpose.
DON'T COLLECT DRILLS.
BUILD AN ATHLETE.
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Faster.
Acceleration
Maximum velocity
Sprint mechanics
Change of direction
Elasticity & reactive ability
Speed changes the game.
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Stronger.
Strength
Power
Force production
Durability
Athletic muscle
Build horsepower that transfers to sport.
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Higher
Jumping
Explosiveness
Elastic power
Reactive strength
Athleticism
Turn strength into movement.
THE METHODOLOGY
30 YEARS.
ONE SYSTEM.
This program wasn't created for the internet. It was built on tracks, fields, courts and weight rooms.
Thousands of athletes. Thousands of training sessions. Three decades of refinement.
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Speed
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Power
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Strength
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Athleticism
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Performance
Everything works together. Nothing is random.
THIS IS BUILT DIFFERENT.
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Acceleration
Resisted sprinting. Drive phase mechanics. First-step explosiveness.
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Max Velocity
Wickets. Top-end speed mechanics. Stride optimization.
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Plyometrics
Depth jumps. Reactive strength. Elastic power development.
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Strength + Power
Olympic lifts. Force production. Progressive overload.
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Change of Direction
Cutting mechanics. Deceleration. Reactive agility.
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Coaching
Video instruction. Technique coaching. System-driven programming.
EVERYTHING YOU NEED.
NOTHING YOU DON'T.
Complete Training Program
Structured athletic development programming built on 30 years of proven methodology.
Speed Development
Acceleration, maximum velocity, sprint mechanics and change of direction.
Strength + Power
Progressive strength and explosive training designed specifically for athletes.
Plyometrics
Elasticity, stiffness, reactive strength and explosive power development.
Video Coaching Library
See movements demonstrated and coached correctly — every single session.
Train Anywhere
Gym. Field. Track. Home. The system adapts to your environment.
Continuous Programming
A system that evolves — not another PDF that ends after week 12.
RANDOM TRAINING
VS BUILT DIFFERENT.
❌ RANDOM TRAINING
Random workouts from social media
No progression
No philosophy
No long-term plan
Constant program hopping
Training in circles
✅ BUILT DIFFERENT
Proven, structured system
Progressive programming
Speed + strength integrated
Video instruction every step
30 years of methodology
Train with purpose
THERE'S A DIFFERENCE BETWEEN
WORKING OUT AND TRAINING.
ELITE ATHLETE PROOF
BUILT FOR THE BEST.
PROVEN AT EVERY LEVEL.
NFL Player of the Year
Offensive Player of the Year. Super Bowl Champion. Built Different.
Olympic Gold Medalist
World-class speed. Built on the same principles you're about to access.
Developing Athlete
The same system. Your turn to build something extraordinary.
THE SAME PRINCIPLES.
YOUR TURN.
You don't have to be a professional athlete to train with the principles that helped build them.
PERFORMANCE DATA
RESULTS DON'T LIE.
0.3s
10-Yard Improvement
Average first-step gain in 8 weeks of training.
4
Vertical Jump Gains
Average vertical jump improvement in inches.
30+
Years Proven
Three decades of tested, refined methodology.
1000s
Athletes Built
From youth fields to professional arenas.
Sprint PRs
"Cut .2 off my 40 in 6 weeks. Coach Kula's system is the real thing."
College Commitments
"Got my D1 offer after the most important offseason of my career."
Pro Development
"Went into camp faster than I've ever been. This system prepares you."
THE COACH BEHIND THE SYSTEM
MEET COACH KULA.
30 YEARS BUILDING ATHLETES.
Brian Kula has spent three decades studying and coaching speed, strength and athletic performance. From developing young athletes to preparing NFL stars, Olympians and NHL players — the mission has never changed.
Help athletes maximize what they're capable of becoming.
"I BUILT THE SYSTEM I WISH I HAD WHEN I WAS AN ATHLETE."
— COACH KULA
Thirty years of coaching. Thousands of athletes. Lessons from success. Lessons from failure. Methods tested at the highest levels of sport. All distilled into one system.
Built Different is for Athletes
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Football
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Soccer
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Baseball
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Basketball
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Hockey
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Track
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Lacrosse
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Tennis
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Volleyball
YOUR SPORT MAY BE DIFFERENT.
ATHLETICISM IS UNIVERSAL.
HOW IT WORKS
START IN MINUTES.
01 — JOIN
Get immediate access. No waiting. No setup complexity. Start now.
02 — DOWNLOAD
Access Built Different through the training app on any device.
03 — TRAIN
Follow the workouts and coaching videos. The system guides every session.
04 — PROGRESS
Get faster. Get stronger. Get more explosive. Repeat.
THE OFFER
YOUR POTENTIAL
ISN'T THE PROBLEM.
YOUR PLAN MIGHT BE.
Get access to the training principles developed through three decades of coaching elite athletes.
$9.99
/ WEEK
✅ Instant Access
✅ Complete Training System
✅ Video Coaching Library
✅ Speed + Strength + Plyometrics
✅ No Long-Term Commitment
✅ Cancel Anytime
A complete athletic development system for less than the cost of one private training session.
SOME PEOPLE
ARE BORN
DIFFERENT.
THE REST OF US
BUILD IT.
BUILT DIFFERENT
FASTER. STRONGER. HIGHER.
Frequently ASked Questions
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What age is Built Different for?
Built Different is designed for athletes aged 14 and up. The system scales from developing athletes to seasoned professionals.
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What sports is the program for?
Any sport that requires speed, power and athleticism. Football, basketball, soccer, hockey, track, baseball, lacrosse, volleyball — and more.
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Do I need access to a gym?
Not always. Many sessions can be completed on a track or field. The system is designed to be adaptable to your training environment.
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How many days per week do I train?
Programming is structured around 3–5 days per week. The system works within your schedule.
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Can I use Built Different during my competitive season?
Yes. In-season programming is built into the system. You train to maintain and improve performance — not just survive the season.
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Where do I access the training?
All training is delivered through the Built Different app. Access it on your phone, tablet or computer — anywhere you train.
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Can I cancel anytime?
Yes. No long-term commitments. Cancel at any time directly through the app.
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What equipment do I need?
Equipment varies by session. A track or open field plus access to basic strength training equipment covers the majority of programming.
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How quickly can I start?
Immediately. Instant access upon joining. Your first session is waiting.
BUILT DIFFERENT
FASTER. STRONGER. HIGHER.
Powered by Coach Kula / KSP